Archive for the ‘fashion’ Category
“When Hipsters Dream of the 1890s” – an abridged version of my hipster essay is now in Briarpatch MagazineThursday, May 7th, 2015
Briarpatch Magazine, one of Canada’s oldest lefty political mags, has published an abridged version of my earlier essay on heritage hipsters and colonialism redux.
If you want to read the original and longer post (with a far drier title) it is here: Settler & pioneer “heritage hipster” styles in the age of Idle No More, Chinatown gentrification, &c.
Apparently this is not a renegade settler war party, it’s a new “bloodgrass” band from Sudbury in Northern Ontario called Murder Murder. You can listen to their banjo-esque non-Northern-Ontario-ish neo-bluegrass murdery numbers at the link above.
Music aside—and the imported Appalachia sound is a whole other issue—here I’m just going to look at their fashion, promotion and visuals.
As a friend pointed out upon seeing this ad, “do we really need Mad Max meets Deliverance”? Then I watched the ad again and fantasized about Tina Turner swaggering in there and knocking something over, a table maybe, or the narrative.
Mountain Dew’s new soft drink is Dewshine, (click the link – it’s amazing), which they’re calling a “backwoods original.”
I didn’t foresee Mountain Dew™ getting in on the heritage hipster/lumbersexual thing too, but everyone else is and it just won’t die, so maybe it was inevitable.
Despite all the backlash to Ralph Lauren’s genocide chic advertising campaign last year, it seems designers have either learned nothing, or conversely they’ve learned that outrage is free and effective PR in the fashion world.