Posts Tagged ‘Dewshine’

Murder Murder

Tuesday, April 28th, 2015

Apparently this is not a renegade settler war party, it’s a new “bloodgrass” band from Sudbury in Northern Ontario called Murder Murder.  You can listen to their banjo-esque non-Northern-Ontario-ish neo-bluegrass murdery numbers at the link above.

Music aside—and the imported Appalachia sound is a whole other issue—here I’m just going to look at their fashion, promotion and visuals.

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Mountain Don’t

Thursday, April 23rd, 2015

As a friend pointed out upon seeing this ad, “do we really need Mad Max meets Deliverance”? Actually it would be fantastic to see Tina Turner swaggering in there and knocking something over, a table maybe, or the narrative, but she is exactly not what this nostalgic fantasy is about.

Mountain Dew’s new soft drink is Dewshine, (click the link – it’s amazing), which they’re calling a “backwoods original.”

I didn’t foresee Mountain Dew™ getting in on the heritage hipster/lumbersexual thing too, but everyone else is and it just won’t die, so maybe it was inevitable. 

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