Posts Tagged ‘one thing trying to be another’

“Contempo” – my term for the insincere faux-modern design style infecting our lives

Saturday, October 20th, 2012

There is a particular type of contemporary design that I deeply despise but for which there is no terminology. About six years ago, out of frustration, I started calling it “contempo.” It is a deliberately cheesy term for a cheesy aesthetic, an aesthetic of dumbed-down, cutesy faux-modernism. The made-up word “contempo” somehow had the correct sound—the idiotic, faux-Italian, marketing-ish, self-conscious jauntiness that this style cried out for.

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